Nowadays we all live different types of events and pressures that can lead us to develop depression disorders and many in their quest for a solution they choose to end their lives.
Known as one of the most visited places in the States, the Golden Gate Bridge is one of the most used places for those who seek to complete that goal. The Government, seeking to stop this misfortunes, decided to create a fence to reduce the number of suicides. Regardless of that, many people are still looking for different options to perform their goal.
To counter this situation I made my goal create an association and a campaign that encourage people to keep going so they can accomplish their goals, because always there is more than just one solution.
To create change with an organization it needs to have rigid and focus foundations that can provide hope, trust and support to any person that asks for help or that who are offering a service. To provide such values the logo has to boost optimism, happiness and warmth.
ART DIRECTION - LOGO
ART DIRECTION - CAMPAIGN
"A simple human connection can make a spark of hope"
With the campaign I'm seeking to impact the people that can make a change in someone's life, because maybe someone just need a push. Looking to show something eye-catching I created images where the people can feel related with, so they can be awareness about the lot of lives who need help and that never found help.
The solution evolves mock-ups on packaging for different events, also the creation of advertising for the area around and a campaign for the social media, a compound of different hashtags to create a tendency that can make a change.